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One of the world’s top floral magazines recommends newest floral arranger device as a stocking stuffer for this christmas. The product is the first eco-friendly alternative to floral foam in 65 years.

by JAMES WONG |

VANCOUVER, Canada. One of the world’s top floral magazines calls a replacement for floral foam as a great Christmas Stocking suffer. The Flower
Arranger magazine, the official publication of the National Association of Flower Arrangement Societies in the UK in its just released winter edition recommends the FlroaGUPPY as its first pick to be a unique Christmas gift that is sure to be on Santa’s list

For 65 years florists world-wide have relied on green floral foam to keep their arrangements together. But that’s changing. A ‘newcomer’ is creating rave reviews in London, New York, LA, Hong Kong, Melbourne and other global centres among florists concerned about the planet. The game-changing ‘FloraGUPPY’ has become an overnight sensation. Schools teaching floristry in Europe and the U.S have made it a teaching module.

On the face of it, it looks like nothing more than a plastic sphere with 58 holes of various sizes. So what’s so great about the FloraGUPPY? Just that it’s a new, revolutionary, eco-friendly alternative to floral foam which when it was first introduced in 1954 was regarded as a marvellous and useful innovation and became a valuable staple.

Canada’s Ontario Gardener magazine, referring to the FloraGUPPY, writes, “It’s a simple design whose time has come.” Austria’s leading floral magazine, Gardener + Florist has featured it along with FlowersandCents and FloralDaily. The UK’s newest floral magazine - The Flower Patch calls it, “…clever…”and praises it in a section headlined: “Say Goodbye to Floral Foam.” One of the UK’s oldest floral magazines - The Florist - says "New Eco Friendly flower product gains popularity”, America’s GreenPROFIT magazine describes it this way, “saves time/money and the environment.” And now The Flower Arranger - one of the world’s top floral magazines and an influential voice in the industry over its lengthy history - has become the latest to feature the FloraGUPPY.

And social media has also taken noted of it. Alexandria, Virginia florist Michaeli Gosar has mentioned the FloraGUPPY to her 35,000 followers. Magazines and newspapers are running headlines like this one in the Times of London: “Florists are Ditching Plastic Floral Foam for Eco Alternatives.”

Former Canadian investment advisor turned inventor - James Wong - spent several years searching for an alternative that was, easy, simple and eco-friendly. He finally came up with a ‘simple’ design, consulted with Canadian florists, had them experiment with prototypes, submitted a patent application and began a hunt to source out manufacturers. He called his patent-pending device a ‘FloraGUPPY’ because it is reminiscent of a ‘flower frog’ A guppy has access to all the levels of water in an aquarium has the same feature in a vase. As well, the word guppy fits with other new business words like Amazon, Google and Yahoo.

One florist called it the modern ‘post-it note of the floral industry’ - cheap, light, multi-functional, can be used a minimum of 25 times. Wong says florists concerned about the future of the planet who are shifting away from floral foam are embracing the FloraGUPPY like other people embracing electric cars and smart phones. “I share their concern. I wanted to make a difference and I’m pleased to offer them something that is reusable, recyclable and eco-friendly.”

It’s a hit with eco-minded florists whose social media comments include: “The flowers last longer than in foam…and I don’t feel guilty by using it.” “My clients are…happy that we are an Eco-friendly florist….”, “… here in Italy we have started to use the GUPPY for the health of our planet.” “…hope we will see more options for environmentally conscious florists.” “Time is up!!!!!!!! We are all guilty for our planet.” “…floraguppy is the present and the future for the industry of flower!!!”

His product has caught on with florists over the globe who comment: “Clever Invention”, “Awesome”, “Game-changer”, “Best invention ever!” Many florists say it saves them time and money and frees them from cuts. One wrote; “No more cuts from chicken wire.” Another wrote, “Oh God, I’ve been trying to make a round ball with chicken wire and it always ends in blood letting…”


The ‘FloraGUPPY has been used by Helen Chambers - one of six leading florists invited to show at the Covent Gardens during British Flowers Week. Helen used a bagful of FloraGUPPIES for her elaborate display which was viewed by Camilla, Duchess of Cornwall, who crowned the winner.

The game-changing FloraGUPPY is versatile, comes as two interlocking halves, can be moulded in warm water and can be used for fresh cut, silk, paper craft and specialty plants like orchids.

And it comes WITHOUT bandages.


Warren Michaels
Director of Corporate Communications
email: warren@floragupppy.com